Shawarma
Business in pakistan
What is Shawarma?
A Shawarma is a Middle Eastern
sandwich-like wrap filled with shaved meat – chicken, lamb, beef or a
combination of any. Other things in the sandwich include pickles,
vegetables like lettuce and tomatoes and sometimes French fries (!) and garlic
sauce. Most Shawarma are made outside restaurants and these Shawarma shops can
be spotted easily by their towering logs of revolving meat and vertical red
cookers. It’s a pleasure to see these Shawarma shops along with the small
cafeteria at night. The meat in these meat towers are usually shaved using a
long wield knife by a Shawarma cutter, dressed in white like that of a French
chef. Interestingly, not all Shawarma you see in Pakistan are not created
equal. The shawarmas in the streets is a country to country experience, changing
by taste even in the same neighborhood.
Every Business start with
planning. Without a planning you can not get the success in the business. For
planning a new business firstly analyze the current situation of that business
and that will help you to make strategy
how you can perform excellent in that type of business.
Current analysis
1.
There is a huge competition in Shawarma business. This business is
present in various parts of the country especially in Lahore, Karachi,
Faisalabad, Islamabad, Rawalpindi, and Gujranwala which have a great share in
reduction of unemployment.
2.
The
entry barrier is very Low due to high competition every one can enter to this
type of business.
3.
One
of the reason of Low entry barrier is its startup cost is very low. The
following budget is require to start that type of business
Budget Allocation
Total Budget of ten thousand
rupees for its promotional activities.
Inclusions:-
§
Cart
(4ft x 2.5ft x 6ft) 3000
§
Shawarma
Machine (Stainless) 35,000
§
Cooking
Utensils 3000
§
2 set
of Uniform 1400
§
2 set
of furniture 6000
§
Interior
decoration/renovation 20000
§
Advertisements
4000
§
Electricity
+ Gas
Total
72,400
4 In Pakistan due to high
unemployment the Labor is easily and cheaply available to that type of business,
In the form of waiters, shef
5 Fresh chicken has the great
taste. So the Fresh chicken is easily available in pakistan .
6 The gas is required for cook
food. So there is the threat of Load shading of Gas. The choice of alternative
gas lead to increase the cost of the shawarma.
7 Lahore is attractive market for that type of
business, Because the people of Lahore mostly eat the fast food, So in Lahore
there is the great demand of fast food. Shawarma is the very popular fast food in Lahore
What the strategy should be for flourishing the shawarma business
1.
Develop a good repute in the
cultural city of Lahore
2.
Make finest quality Shawarma to
get fast spreading good word of mouth by the citizens. That will help to get
the competitive edge. The people of Lahore are most conscious on taste of food
3.
Use of marketing strategies to
quickly achieve the financial and other important goals.
4.
Give value and taste with
quality ingredients to the Lahori’s mark
5.
Make a Brand, and promote the
branding. That will help to make franchises and expanding your business in
future. Your customer should know you will your brand name. just like coke and
bull this is one of the brand name which is familiar due to Shawarma in lahore
6.
Use the social media like
facebook,twiter,e.t.c to promote your shawarma business
7.
Add different type of chiken in
shawarma. That will increase the variety of shawarmas you will offer. And that
would be attractive the people
